Halo is a new innovative product designed to make using flour a much simpler and cleaner process.
The product is an "add-on" for your regular store bought flour bag. It consists of the white body which fits right into the bag, and the silicon ring which sets the product in place. The cover has two openings- one for sifting and one for pouring flour.
The name and branding draw inspiration from the product itself- The shape and the way it sits in the bag leaving just a white round halo around the top.
The campaign showcases the light amidst the mess of flour, enhancing the experience halo can provide for baking in the kitchen.